The journey to destination
Bravitude continues with another amazing peek into the happenings behind the
most creative and innovative Nigerian fashion collection of our time. Having
previously taken us through the celebrity fitting sessions and photo-shoots
with the Bravitude ambassadors, we
now get to see how the brand has engaged and affected the lives of everyday
people around us.
This webcast which is the 3rd in
the series which as we countdown to the official Bravitude collection launch, shows
the 3 winners of various competitions held over the past weeks on various
social media platforms. We get to see some of the winners (@Ms_DamiAjayi,
@TinuAdex, and@blazinpearl) at a celebratory dinner with Buttons Couture CEO Remi Buttons, and Buttons Couture
ambassador/prolific TV show host Denrele.
The very excited winners talk about their experiences during the competition, how
they helped coin a new term, what they committed to winning, and becoming a
part of #BravitudeNation.
Through a hard-fought but
friendly competition that generated over 20,000 social media impressions,
resulted in numerous sleepless nights for the contestants, new friendships and
groups formed, and over 150,000 Naira in prize money won, Bravitude has been
able to engage, connect, and alter the lives of people, going beyond a mere
fashion collection and metamorphosing into a culture; the creation of the
Bravitude Nation.
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