Recently, Music channel MTV
Base underlined its position as the number one music and youth channel
in Nigeria by winning ”Coolest TV Music Channel” at the inaugural awards,
held on 26 July at the Eko Hotel, Victoria Island, Lagos.
The
newly introduced Generation Next Survey is the largest youth
brand-preference study conducted in Nigeria by Business Day, exploring the
tastes and preferences of young Nigerians. Results of the poll were unveiled on
Friday 26 July in Lagos, and will be published in Business Day on Monday 5
August 2013.
Alex
Okosi, Senior Vice President & Managing Director, Viacom International
Media Networks Africa, commented, “Since the launch of MTV Base, we have worked
to position the channel as the definitive destination for music and lifestyle
programming that entertains and empowers youth and young adults. This award is a testament to all the great
work that our whole team has put into growing our Nigerian business.”
Launched
across Africa in 2005, music and youth channel MTV Base is available nationwide
across Nigeria on DStv (Channel 322), AIT, STV and NTA. Combining international and Nigerian music
with music specials, awards show, reality series, drama and more, MTV
Base has become the source of stylish and relevant content for Nigerian
youth, the most important promotional platform for Nigerian artists and music,
and a key destination for brands targeting the youth demographic.
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