Former England international Joe Cole has suggested that FIFA would prefer to see Lionel Messi reach the FIFA World Cup final, arguing that the Argentine captain’s global popularity makes him one of the tournament’s biggest attractions.
Speaking about the competition, Cole claimed that having a player of Messi’s stature competing in the latter stages benefits the World Cup by attracting greater worldwide attention and increasing fan engagement.
According to Cole, Messi’s presence adds significant commercial and sporting value to the tournament, given his status as one of football’s most celebrated players. He believes the Argentine star’s involvement in the biggest matches naturally generates higher levels of interest among supporters across the globe.
Cole’s comments reflect his personal opinion on the influence of superstar players in international football rather than any confirmed position by FIFA. The governing body has consistently maintained that all matches are conducted in accordance with the Laws of the Game and under independent officiating standards.
Messi remains one of the standout figures of the 2026 FIFA World Cup, with Argentina continuing their campaign in pursuit of another world title. His performances have once again drawn widespread attention as fans closely follow the defending champions’ progress.
As the tournament advances toward its decisive stages, debates surrounding the impact of elite players on the competition continue, but the outcome of each match will ultimately be determined on the pitch.